“For example, if we look at the song ‘Happy’ by Pharrell – everyone was searching for ‘because I’m happy’, but you won’t get any results. “The Apple Music search integration in lyrics launched one year ago and it’s one of the features that has been best received by fans,” he says. As Ciociola points out, fans often forget the name of a song but may remember some of the lyrics. The first reason is search and discoverability. So why is it so important to have an artist’s lyrics uploaded to a service like Musixmatch? These won’t be displayed on Instagram or Spotify, but are searchable on Apple Music, Alexa and more.Ģ) Download the Musixmatch mobile or desktop app to add time-synced lyrics which will be displayed on Instagram and Spotify.Īll uploads will have to adhere to the Musixmatch writing guidelines. You have two options to add lyrics to an artist’s song:ġ) On the Musixmatch website, you can add static lyrics. Labels will also be able to create a verified artist account to manage all the artists on their roster. Any lyrics that are being added/edited and synced using the verified account will be shown as the official lyrics on Musixmatch. On top of that, they also use AI and machine learning in order to double-check all entries and to ensure that lyrics are properly time-synced.īy going onto the Musixmatch website and claiming an artist profile, artists and their representatives will be able to fast-track the verification of their lyrics. The company now has more than 30 multilingual content managers in its office who proofread lyrics and their translations and add new releases based on clients’ requests. While all of the initial input is done by fans and certified curators, Musixmatch has built a third layer on top of its content supply chain. We are exactly like Uber, which is investing in and finding the best drivers the more drivers we have, the more we can build proper content.” We don’t allow users to copy and paste from Genius, for example. “For instance, the content needs to be fully transcribed. “In order to invest more and more into the content quality and to build more curators, we built an academy which explains how they need to build the content,” says Ciociola. The company has built a training programme for those music fans to become certified curators – as Trainee, Curator or Specialist. Musixmatch is effectively gamifying the creation of lyrics, with selected Community members being invited to the recently launched Musixmatch Academy. Eventually, they can even earn money for their contributions. Upon joining, users will be classified as a Newbie but will be able to move up the ranks by becoming an Insider, a Master, a Hero and finally a King by contributing to the catalogue in a quality manner. On Musixmatch, any music fan can create an account and start transcribing, verifying and translating lyrics. After having raised €14m in venture capital money, the company has developed a backend that allows for a proper payment system.Īnother key aspect of Musixmatch is its focus on community, which helps it to scale and differentiates it from other lyric providers like Genius, which are much more consumer-facing and do not license the data side of things. Musixmatch is not only a content provider, but it also administers and aggregates all royalties on behalf of publishers and songwriters. The music itself is just a play button you press, but lyrics mean the eyes are on the screen.” It’s not only a feeling but also a context. That song generates some feelings and we remember a song that makes us happy or unhappy. We’re connected to a song because of the words. Musixmatch founder Max Ciociola says, “Words are really powerful because they create a connection to the artist. Plus, as many sites are unlicensed, there is a monetisation opportunity in waiting here. Over the past two decades, the CD booklet has slowly become an anachronism, but high volumes of lyric searches online show there is a need for them to live somewhere. Hot on the heels of the announcement that Musixmatch will be powering a new integration with Spotify to showcase time-synced lyrics in 26 countries, Music Ally looks at why the platform should be a key item in any artist’s marketing arsenal. It also has direct relationships with over 1m artists who are verified on the platform through their labels, their publishers or even directly. Musixmatch provides licensed lyric features to the likes of Google, Apple Music, Amazon and Instagram, having deals in place with over 10,000 publishers globally.
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